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Promotion proposal for 2008
Date£º Nov 29, 2007

¢ñ Promotional product catalog

  1. 500 brochures with introductions of products will be printed and mailed to buyers from all over the world, 1,500 ones will be sent away in trade shows;
  2. 2,000 advertising CDs with company profile and product catalog should be upgraded and published in the end of 2007 (Before Christmas);
  3. A new E-brochure prepares for mail delivery;
  4. 5,000 brochures in Chinese will be designed and produced specially for CCBN2008 (a trade show);

¢̣Promotion in international magazines and websites
To have our advertisements and publicize product information in professional websites and magazines, a set of well-designed posters ought be done by the team of art design.


Figure: posters in domestic magazines in the field of TV broadcasting.

¢ó Online promotion for products

  1. All products exhibited on the official website and other 3 related B2B websites in the beginning of 2008;
  2. To re-construct the official website in the coming May;
  3. Material preparation:

    a) To capture latest product pictures (< 378*200 pixels JPG/GIF format) in front and rear view;
    b) To obtain new technical specification for R&D Dept. and upgrade them in all new advertising materials;
    c) To revise user guides for all products.

¢ô Distributor Forum

  1. Attendee: to invite global representatives to visit V-SHINE headquarter in Beijing in the time of CCBN2008;
  2. Speaker: manager of the leading distributors;
  3. Content: to collect advices and discuss/make a new marketing strategy for 2008;

¢ơ Activities aim at promoting products for potential customers abroad


V-SHINE will organize a series of activities for potential customers, including pre-sale introduction and technical seminar. Special gifts will be prepared to those attendees.

 

¢ö Attendance to the trade show


We will attend 5 international trade shows as an exhibitor, i.e., CSTB2008 (February, Moscow), CCBN2008 (March, Beijing), NAB2008 (April, Las Vegas), IBC2008 (September, Amsterdam) and SCaT INDIA2008(September, Mumbai). V-SHINE will visit BroadcastAsia2008 (June, Singapore) .

 

 
   
 

 

 
     
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